Starting a car dealership is a risky business due to the level of competition there is in most areas. However, car dealerships can also be wildly successful, so if you have the tools in place to make it successful, it is worth the risk. Unless you already for the money set aside to start your business, you will need to find an investor. Car dealerships have high start-up costs because, among other things, you need to invest in expensive inventory.
Some of the tools that will help you start a successful car dealership include WFO call center software, enclosed car transport, structured training programs, and a comprehensive marketing campaign. Finding a location and getting the inventory is essential, but also clearly needed by all car dealerships. This article will focus on the less apparent needs that may be the difference between success and failure.
Workforce Optimization or WFO call center software will streamline scheduling and provide accurate forecasting. It has shown to reduce turnover and empower agents to take control of their future and maximize their time to make sales. Salespeople work on commission, so the more each agent sells, the more they will make. The commission is a strong motivating factor. However, so is empowerment and support from the company. Utilizing this software will help you to grow your online business and ensure that every customer that contacts the dealership is spoken to directly.
Using an enclosed car transport is a step up from most dealerships, which use open car carriers. The significant differences between generic brands and luxury brands are the small details and presentation. Delivering a vehicle in an enclosed transport vehicle increases the perceived value of the car. If it deserves to be protected, it is valuable.
Structured training programs will ensure that everyone on your staff completes training in the same manner for the same period, and the training is successful. No salesperson should walk into a meeting with a potential customer unprepared. The more prepared and trained they are, the faster and more efficiently they will be able to make sales for your company.
There is a wide range of sales training programs already in existence, so you do not need to create something from anything. Research available training programs and find one that fits your goals and ideas of what you want from your sales staff. You can adjust or add to the program as you see fit to set your dealership apart from others.
Finally, a comprehensive marketing campaign is vital. Selling cars is not like selling clothes or other items. You cannot run an ad in the local paper for one week and expect sales. Your marketing campaign needs to focus on getting your name in front of as many people as possible. That way, when someone is in the market for a new vehicle, your name will be the one they think of first.
To accomplish name recognition, you need to look at running regular ads in local papers, billboards on local roadways, and local sponsorship opportunities. Supporting youth sports and local schools is an effective way to get your name in front of all the parents, which is a valuable target market. Participating in local fairs and festivals is also effective. If there is a local pageant, you can volunteer some of your vehicles to transport the royalty.
Many successful dealerships go above and beyond to make themselves a part of the community because it helps to instill trust. Buying a car is a significant purchase, and people want to feel like they trust the dealership and the salespeople helping them.